About Us

Hi, I’m Thea Kirs, I own Pinksalt LLC, based in Pelham, NC.  I started this company after my son, Veli Au, founded a successful business selling Rose Salt all over Europe.  I wanted to bring this remarkable, all-natural product to American consumers as well.  I can’t wait to introduce you to this pure salt, with all of it’s health benefits and amazing, smooth taste.

Hi, I’m Juri Kirs, co-owner of Pinksalt LLC.  I have to admit, I’ve always loved the taste of salt—so when I tasted Rose Salt it was love at first bite.  And at least when I add Rose Salt to my food, I get essential minerals and a little less sodium with each meal.  I enjoy telling everyone I meet about this delicious and healthy alternative to ordinary processed salt.